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Video Production

We have helped small businesses, national organizations and fortune 500 companies create unique and creative video to help them communicate their stories through non-profit video, corporate video, commercial video, documentary video, interviews, and brand driven video
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museum of flight

TV Commercial  / West Coast  / Canada

technology alliance

Explainer Video for Event

Family fun center

Web Site / TV Commercial

Progressive Kitchen Gear

Product Video for Trade Show

weight watchers

TV / Commercial

Lifelong

Non-Profit Event Video

We’re a Full-Service Video Production Company

Yoyostring Creative is a full-service video production company. Don’t leave your story untold, or your product unsold. Connect with a tribe of people who share your interests, and lead them to action. People are waiting for you show them the way.

  • Filming
  • Editing
  • Producing
  • Directing
  • Casting
  • Set Decorating
  • Lighting
  • Audio
  • Storyboarding
  • Creative Development
  • Sound Engineering
  • Post Production
  • Color Correcting
  • Color Grading
  • Interactive Experiences
  • VR/AR/360
  • Live Streaming
  • Event Playback

Why Use Video In Your Marketing?

Video isn’t just for television, it improves marketing performance on all platforms.

Grow revenue by 49% faster with video compared to those marketers who don’t use video.

What Is The Video Production Process?

There are so many necessary moving parts to produce a quality video that a systematic process is crucial for success. The video production process creates dependability, a predictable timeline for everyone to follow, accurate pricing, and reduces the number of revisions making the process faster and more efficient. There are only three stages of video production, but each stage has many steps.

  • Pre-production
  • Production
  • Post-production

Pre-production

Success favors the prepared. Before filming, we need to plan, research, problem-solve, and organize ideas. In the pre-production stage, we prepare and set the groundwork to start filming:

  • Goals
  • Strategy
  • Scope of Works
  • Budget
  • Select the story
  • Create timeline
  • Script creation
  • Casting
  • Team & equipment
  • Location finding

We will likely need several meetings to accomplish the above:

  • Fact finding meeting – your company and the video team talk purpose and strategy
  • Pre-production meeting – producer and your point of contact figure out timeline, characters, and location details
  • Site visit – optional, but usually very helpful
  • Shoot preparation – producer makes sure scripts & characters are approved, and schedule & location are finalized

Production

The production stage is much more straightforward and what you’d expect:

  • Sound, lighting, equipment set up
  • Interviews
  • Voice overs
  • B-roll – the extra footage

Post-production

The producer and editor review footage, transcribe, put the story together, and improve color and sound. Post-production process:

  • Log interviews
  • Produce final story
  • Select music
  • Editing video
  • Reviews/approvals
  • Final Delivery

What Is The Video Production Timeline?

This will have to be figured out during pre-production, but usually post-production lasts 6-8 weeks.

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