Seattle Video Production and Editing
Below is a mashup and examples of our standard video production.
Video is obviously a great way to share you company or organizational goals, objectives and mission. Great for web, events and campaigns; we meld the cinematic with the story that you want to tell. These usually include interviews, B-roll, graphics and sometimes professional voice over scripts to help navigate the viewer through the video.
A branded film is similar to a corporate video, but usually try’s to connect with the viewer on a deeper emotional level. With a focus on the script and a broader story, branded content tells the “Why are we doing it?”
Commercial video is typically an advertisement made mainly for Television; sometimes the web. This type of video is usually a larger production than a corporate video that may include sets, studios, hair and makeup, elaborate camera tools, high end cameras and special effects.
Testimonial videos are great for customers sharing their experience with your company, cause or product. They are an advocate for your brand sharing how you were an impact to them in a personal way. These video can be shot in a studio or on site at the company or agencies location.
With a well written, intentional script; training videos are meant to provide the information and instruction to help your viewer succeed. Training videos are best when they are simple, relatable and informative. We specialize in training videos.
Promotional content is typically shorter, has a very clear message that is easy to understand, while still connecting with the viewer on an emotional level. A great way to create brand awareness a new venture or a cause that you care about or to increase the sales of a product.
We Produce all types of traditional video
Non-profit, corporate, advertising, web; recorded, live streaming and editing of online conference calls and zoom video – we got your back. Let us know what you would like to create and we collaborate with you to make it happen!
Why Use Video In Your Marketing?
Video isn’t just for television, it improves marketing performance on all platforms.
- Websites with video keeps people on your website 88% longer than sites without video
- Social Media ads and posts with video get more clicks
- Email, landing pages, ads, and home pages increase conversion when a video is added
Grow revenue by 49% faster with video compared to those marketers who don’t use video.
What Is The Video Production Process?
There are so many necessary moving parts to produce a quality video that a systematic process is crucial for success. The video production process creates dependability, a predictable timeline for everyone to follow, accurate pricing, and reduces the number of revisions making the process faster and more efficient. There are only three stages of video production, but each stage has many steps.
Success favors the prepared. Before filming, we need to plan, research, problem-solve, and organize ideas. In the pre-production stage, we prepare and set the groundwork to start filming:
- Scope of Works
- Select the story
- Create timeline
- Script creation
- Team & equipment
- Location finding
We will likely need several meetings to accomplish the above:
- Fact finding meeting – your company and the video team talk purpose and strategy
- Pre-production meeting – producer and your point of contact figure out timeline, characters, and location details
- Site visit – optional, but usually very helpful
- Shoot preparation – producer makes sure scripts & characters are approved, and schedule & location are finalized
The production stage is much more straightforward and what you’d expect:
- Sound, lighting, equipment set up
- Voice overs
- B-roll – the extra footage
The producer and editor review footage, transcribe, put the story together, and improve color and sound. Post-production process:
- Log interviews
- Produce final story
- Select music
- Editing video
- Final Delivery
What Is The Video Production Timeline?
This will have to be figured out during pre-production, but usually post-production lasts 3-4 weeks.