SEATTLE NON-PROFIT VIDEO PRODUCTION

How To Use Video For A Nonprofit?

The possible uses for video are limited only by the imagination. We find that most nonprofit organizations use video for fundraising, to promote galas and events, and to use during galas, events, and fundraisers.

Fundraising Videos

Garner awareness of your brand and cause. Move people on social media and television to take action today.

Use video to crowdfund for a cause or campaign. With such a low entry to crowdfunding, the platforms are littered with campaigns. If you want to succeed, you will need to stand out, grab attention, and keep it. Once engaged, evoke strong emotion to associate a feeling with an outcome to galvanize them to action.

While people are at your fundraiser and willing to donate, the perfect video can reignite their passion for your shared cause and lead them to help even more.

Event/Gala Videos

Promote your gala with people who share your interests.

Once at the gala, you need a video that

1. Makes your donor(s) the hero(es) of the story
2. Evokes emotion
3. Shows a story and doesn’t just tell one

People won’t remember your program or details, but they will remember how you made them feel. Create a video with emotional outcomes you want, and build your story around that primary goal.

Staff Training Videos

Companies often worry about investing in training people who eventually leave the nonprofit. We ask, “Would you rather train them and have them quit, or not train them and have them stay?” Since you’re going to train them, why not make sure they learn the material? Get their attention, keep it, and make the material easily digestible with video.

Why Would You Train Staff?

Typical reasons that organizations hire us for internal video production:

• Nonprofit pivot in branding or product
• New product/service/software/platform
• New employee orientation
• Ethics
• Equity, diversity, inclusion
• Harassment
• Workplace safety
• Records retention
• Communication
• Leadership & supervision
• Ongoing technical training
• Create & foster a thriving nonprofit culture

Marketing

Above all, most nonprofits hire us for video marketing services.

Branding Videos

Creating brand awareness is difficult if you don’t stand out. Consumers are hit with advertising hundreds of times a day. Do you really think that people will remember you even after “The Seven Times Factor” has been fulfilled?

Unlikely.

You need to stand out. You need a better story. You need to grab and hold onto attention. Not any video will do. These are things that we have done for Nike, Target, Chevrolet and others. Yoyostring Creative has the creative that commits a brand to memory in the mind of the customer. We bring companies to top of mind.

Sell Tickets/Products That Help Your Cause

What good is a product or service if it doesn’t sell? Before you can sell something you need the attention of your target audience. Money follows attention.

• Grab the consumer’s attention
• Keep it – your asset is worthless without it
• Create strong emotional associations between your product and an outcome
• Establish your authority
• Inspire to take action

Foster A Thriving Nonprofit Culture

“Powerful organizations and great brands got there by aligning with and accelerating tectonic cultural shifts, not by tweaking sales one at a time.” – Seth Godin

Nonprofit culture is the only unique identifier of an organization. Everything else can be copied or replicated, but just like a fingerprint, the culture is uniquely the nonprofit’s own. A thriving nonprofit culture consists of

1. Shared beliefs
2. Shared values

Each of which is established by leadership, communicated, and reinforced by consistent action and attitudes of leadership. Culture can be talked about in every meeting, but it doesn’t matter if actions aren’t inline with what you’re saying. Organizational culture has to be demonstrated and felt by everybody.

Video helps organizations explain, demonstrate, and reinforce ideals. They capture and engage in ways that most people can’t, and offer limitless ways to message because they aren’t limited to the confines of the real world.

Garner Community Support

You need to reach people who share your interests and values. Then, once you reach them, you need to capture their attention, focus it in on your message, and persuade them to donate, buy, share, like, or comment.

How?

Video.