We’re a Full-Service Animation Company
We love animation. It evokes emotion, nostalgia, and has infinite options for conveying a message. Ads don’t feel like ads, educational videos don’t feel like work, and they bring us back to that “Saturday morning cartoons” feeling.
Animation is Effective
Video marketing is the most effective type of marketing. One third of all online activity is video streaming, and YouTube reports 100% mobile usage increase every single year. That means people are always watching video, especially on-the-go. People do business with people they know, like, and trust, but sometimes animation does it better than we can with traditional video production.
Why Use Animated Videos In Your Marketing?
You can’t help people if you don’t have their attention. In some cases, regular video is better than animated and vice versa. The biggest advantage of using animated videos is the engagement animation offers you. Animation
- Captures attention
- HOLDS attention
- Reaches people at deep levels
Animation doesn’t feel like an ad. People watch your animated promotion more openly than if it’s a non-animated video. Educational videos can take any form to reach an audience. Go beyond demographics and interests. Become the thing or experience that your audience is obsessed with right now with animation.
Talking cats and astronauts in orbit are just more fun than you talking. Leprechauns and rabbits running from children to keep their cereal is more fun that talking about how a good breakfast will make your day better.
Reaches People At Deep Levels
Nostalgia, ease of watching, & messaging without the limits of the real world – think bears using toilet paper. We all use it, we all know what we want, but a bear showing us why their brand is better pushes all of our experience to the side draws us in to buy.
Types Of Animation We Offer
- Pixel art and animation
- 2D animation
- 3D animation
- Explainer videos
Animated video 1 Animated video 2
Video Animation Process
Here’s a snapshot of what it takes to make an animated. We at Yoyostring Creative lead the way and make the process as easy as possible for you, but it’s helpful to visualize the process. Lists are good for shopping and they’re essential for video production. The process consists of only three stages, but each stage has many substages.
Stage 1 – Discovery
- Creative brief – understand the business and purpose of the video
- Concept – create the story that inspires the visuals
- Timeline – each project step, feedback, & revision stipulations
Stage 2 – Production
- Script – effectively communicate your message and/or narration, and revisions
- Storyboard – sketches of different scenes that outline the animation and inspire the animator’s motion
- Style Frame – to brand and stylize your explainer video, we’ll create a frame around the video with a color or logo
Stage 3 – Creation
- Voiceover – you choose a voice, or we can find someone for you at additional cost, to read the script
- Animation – we precisely time the motion to all scenes
- Sound – music and custom sound effects that enhance the visual
- Delivery – video is complete and sent to you
What Makes A Good Animation?
Animation is a difficult skill to master, and actually not even masterable. To master a skill to have a finish point, but innovations and processes in animation are improving all of the time. One can’t truly master animation because there is no end to what one can learn.
Listening is critical to a good animation. Taking great notes and frequently addressing them is a must for animators to accomplish the spirit and goal you, the client, are looking for in your animation. An animator’s individual preference or sense of style can influence the video, so taking criticism and feedback is paramount to achieving the client’s goal and not that of the animator. Feedback also offers opportunity for revelation and idea expansion or refinement. Immediately Grab Attention The first seconds of your video are the most important. If you don’t grab attention, then who is watching your video? Win your audience over in the beginning or lose them forever.
Don’t Over Animate
Animation includes moving things around, but even more so, animation is about bringing something to life. Often times, new animators move assets around too much because they think the scene will look better. Another way to avoid over animation is to not think about how to move from scene to scene, but rather focus on how to make a character real or “breathable.” “Everything should be made as simple as possible, but not simpler,” – Einstein.
Don’t Over Animate
Don’t put too much information in a shot. Good animation achieves your goal, accurately represents who you are, and connects to the audience.