The 5 Types of Animation

  • Traditional Animator (2D, Cel, Hand Drawn)  Traditional animation is a technique where each frame is drawn by hand. This technique was the dominant form of animation in cinema until the advent of computer animation. Examples are Disney and Loony Toons.

  • 2D Animation (Vector Based) 2D animation is referred to as any key framed animation that is produced on a flat surface, but can also refer to vector animations that adopts the techniques of traditional animation. 

  • 3D Animation (CGI, Computer Animation) 3D animation works in a different way. They both require the same understanding of the principals of movement and composition, but the technical skill set is very different. 3D animation is more similar to puppetry than drawing. 

Motion Graphics (Typography, Animated Logos) It’s the art of creatively moving graphic elements or texts, usually for commercial or promotional purposes. Think animated logos, explainer videos, app commercials, television promos or even film opening titles.

The skills for motion graphics don’t necessarily translate to the other types of animation, since they don’t require knowledge of body mechanics or acting, but they do have some attributes in common such as understanding good composition and the all important camera motion.

The process of creating Motion Graphics depends on the programs that are used, since video editing softwares often have different UI or settings, but the process is the same. Motion Graphics usually involves animating images, texts or video clips using key framing that are tweened to make a smooth motion between frames. These programs also supports scripts that will automatically alter the animations to various preferences that are required. Motion graphics also often uses particle systems to create various effects. It is basically points in 3D and 2D space that is shown as texts, images or visual effects. The particle effects are made with emitters that digitally produces lights, surfaces, or a disassembling animation.

Motion Graphics are simply flat-based images or 3D objects that are given the illusion of motion, accompanied with music or sound effects. This technique is often used for multimedia projects.

  • Stop Motion (Claymation, Cut-Outs)  

    Stop-Motion animation can be referred to any animations that uses objects that are photographed in a sequence to create a animated action.

    The process of Stop-Motion animation is very long, as each object has to be carefully moved inch by inch, while photographing every change, to create a fluid sequence of animation.


    One of the most popular form is Claymation. Working with clay or play-doh characters that can easily be manipulated for animation. Advanced claymation (such as The Neverhood or Armikrog) uses metal skeletons on which the clay is then molded for more sturdy rigs.


    Some animators would use regular Puppets instead of clay one, usually also built upon some sort of skeleton rig. The faces of the characters can be replaced based on the expression, or be controlled within the rig.


    Another popular form of stop motion is Cut out. Using construction paper or cardboard characters and placing them on a paper while shooting the animation from above (That’s how South Park was made before they switched to computers.) The cardboard is then moved a little each frame to create the illusion of movement.


    Similar to cutout animation, silhouette animation uses cardboard or some kind of flat material, but the objects are all black and the shot is depicted with silhouettes only. This is one of the oldest forms of stop motion and is rarely used today.

    Action Figures / Lego

    Some use action figures or lego characters for animation. This genre is very popular on YouTube with many channels dedicated to creating funny skits with lego characters. Robot Chicken is a great example of that. They use famous action figures to make fun of pop culture.


    Pixelation is a form of stop motion that uses real people and real environments to create unreal videos. It uses the stop motion method of taking a still photo, moving things around, and then taking another photo, but the subject matter is usually real people instead of puppets.

Tuning Motion Graphic Skills


I am just now completing a six week intensive expert course on motion graphics.
So excited to offer more options with graphics and animation for our clients!

The piece above shows the astouding power of motion and animation.

Both styles are becoming very popular and increase production value in amazing ways.

Please contact us if you are interested in a unique project that stands out from traditional video. 



We Won Two Telly Awards

The Telly Awards are the premier awards honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected agencies and production studios in the advertising, television, cable, and corporate video industries in the world.

 We just won two Telly Awards, a silver and a bronze for two of our 2014 video presentations.  Both videos, World Aids Day and Bush School can be seen on our hompage.

We Were On Twitter's Home Page!

Sasquatch 2014


Last May we spent an entire weekend in the middle of Washington State filming and switching live IMAG for over 27 amazing bands.  Sasquatch 2014!  We help run the entire live production with our sister company Red Element Studios; our live event partner.  It was an amazing weekend - and yesterday when I opened Twitter - there we were! 

Our IMAG show, our production Bus, and I think me - filming!  Well I don't know if that's exactly me at that moment  - but I was up there plenty.   The closest I will ever get to being a rock star! 

Creating An Animation

Expect the entire process from hiring to finished product to last anywhere from 4-8 weeks. This is the optimal amount of time the producer needs to get through all the writing, design, and revisions efficiently. Rushing this timeframe is possible, but it will likely cost you extra as the team will most often have to work overtime to finish it, generally on weekends.

Research & Kickoff (1st week)

The producer digs deep into your brand and your goals. With all this insight, you typically meet to agree on a direction for your video and discuss the process and plan for your production.

Script Writing (1st week)

In order to really engage the viewer and accomplish the goals you’ve set for the work during Kickoff, you need to have a killer script. It usually requires revisions and some back and forth to get it just right. This is, hands-down, the most critical component of your explainer video. If you’re script doesn’t work, you're dead in the water. Make sure the producer takes time to write an engaging, powerful script that works.

Storyboards & Styleframes

With a final script set, the artist creates a storyboard. This is typically a sketched (pencil or digital) representation of every single frame of your video. It should give you an idea of how your story will flow visually. Along with this, they’ll present a couple static renderings of what your video should end up looking like. This gives you an idea of the colors and feel of your video. Make sure it’s on brand!


Based on the script and branding information, a professional voice artist will get into the studio and record a read-through of the script. Some companies have voiceover artists at the ready, and others might sift through hundreds of auditions to find the right one. Be careful, some studios are OK with using subpar, non-professional voice artists that may not represent your brand well, but remember - audio quality is hugely important.

Design & Animation

The artist will continue to design out all the frames of the video for the animator. Once they’re complete and the voiceover is recorded, the animator will break every layer (sometimes numbering into the thousands) apart and meticulously animate each piece to match the voice recording. From here any changes to the script, storyboard or style could throw a huge kink in the timeline and incur more costs.

Sound Design

What is a video without sound? Boring! If you used a reputable producer, you’ll likely have sound design included. A professional sound designer will want to make sure the sound tells as much about you as the rest of the video. They’ll layer in custom sound FX to represent the movements in the video and either produce a completely custom music track or choose and fit a great track that’s royalty-free.


An editor will mix all the scenes with the final mix down of audio from the sound designer, render and deliver your video in the applicable formats.

Creative Meetup

Creative Meetup


This is a group for freelancers in the creative industry; web design, graphic design, photography, motion graphics, video and film, writing, art, coding, architecture and music. Join us for support in running a business from marketing, pricing and client management, networking with other creatives for social support, ideas, and business. I also run a co-working space in downtown Seattle for creatives called Red Element Collective, so if you are interested in getting out of your home office more or want to work around a creative group of people - we can help with that too. We will also have speakers to talk about relevant issues for creative freelancers and lead discussion on the topic.

Our Creative Collective

Seattle Creative Co-Working Space

Yoyostring Creative is a member of The Red Element Collective

We started Red Element Collective to create a Seattle co-working space of creative professionals all working on various projects for tons of different clients. We’re all independent, but we like to collaborate and bounce ideas off of one another, making a space that’s greater than the sum of its parts.

What’s so great about this place?

First off, it’s nice to not have to work alone in your underwear from your apartment. We run real companies and solve real creative problems.

Secondly, it’s awesome to be able to bounce your ideas off other creative folks.

And finally, it’s awesome to have the resources of a true office and studio space.

Our office houses a unique blend of creative individuals, businesses, startups and more. Located right in the heart of downtown, the creativity energy is always flowing here from the buzz of the city (and sometimes the buzz from our bar!)

  • A studio for recording, greenscreen work, meetings… it’s got a full professional lighting setup as well. It may be small, but it packs a professional punch
  • Large screen 46″ LCD display to show work or collaborate on projects.
  • Lounge area with 120″ LED LCD Video Wall
  • High speed business-class internet connection (wired or WiFi)
  • Unlimited color laser printing
  • Kitchen Area with fridges, coffee makers, ice maker, microwave, etc
  • Free access to 2 building conference rooms, bike room, showers, lunch room